It’s important to understand that an acquisition is distinct from a merger in several ways. First, an acquisition is the act of buying another business, whereas a merger is a process by which two companies become one company, though the ownership interests may differ. Second, acquisitions are complete takeovers, meaning that when you buy another company, you own all the ownership interests and can, therefore, make any decisions you and your company’s leadership wants to make.
One main advantage of buying another business that sells similar product or services is that you can create economies of scale, which refers to the process of increasing production by lowering production costs. When you take on the second business, you can implement the same marketing and sales strategies for the new company, which lowers costs and helps to boost productivity. Another advantage is that you can broaden your target audience by tapping into the existing market that the company you bought has already attracted.
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