Role of Investor Relations

Investor Relations combines finance, communication and marketing to effectively control the flow of information between a public company, its investors and its stakeholders.

The main goals of an investor relations professionals are:

  • To enable the company to achieve the optimum share price that reflects the fundamental value of the company
  • Representing the company to investors and representing investors to the company
  • Providing financial information to investors (retail and institutional) in a timely and accurate way
  • Providing nonfinancial data to support company valuations
  • Observing the rules of securities commissions and stock exchanges
  • Not aggressive sales promotion or “closing”
  • Presenting investor feedback to company management and board
  • Building receptive capital markets for future financing at favorable terms

Some of IR’s other functions include:

  • Coordination of meetings
  • Conferences for shareholders and the press
  • Releasing financial information
  • Taking point on financial briefings
  • Filing and publishing report with the Securities and Exchange Commission (SEC), or other relevant commission (depending on where the company is listed)

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