Investor Relations combines finance, communication and marketing to effectively control the flow of information between a public company, its investors and its stakeholders.
The main goals of an investor relations professionals are:
- To enable the company to achieve the optimum share price that reflects the fundamental value of the company
- Representing the company to investors and representing investors to the company
- Providing financial information to investors (retail and institutional) in a timely and accurate way
- Providing nonfinancial data to support company valuations
- Observing the rules of securities commissions and stock exchanges
- Not aggressive sales promotion or “closing”
- Presenting investor feedback to company management and board
- Building receptive capital markets for future financing at favorable terms
Some of IR’s other functions include:
- Coordination of meetings
- Conferences for shareholders and the press
- Releasing financial information
- Taking point on financial briefings
- Filing and publishing report with the Securities and Exchange Commission (SEC), or other relevant commission (depending on where the company is listed)
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