Merger and Acquisition Roadmap

During a merger or acquisition, there are 4 key steps that must happen to ensure a smooth transition internally, in the media and in the boardrooms of your customers.

STEP 1:

PRE-ANNOUNCEMENT

Develop key messages to be used internally and externally in branding, communications, PR, advertising and social media.

STEP 2:

DAY-1 TACTICAL EXECUTION PLAN

Announce the transaction and be prepared with collateral to address the media, clients, customers and employees.

STEP 3:

THE FIRST 100 DAYS

Open communication to customers and employees is critical. Step 1 is critical in preparing both companies to operate smoothly during this transition.

STEP 4:

DAY 101–1 YEAR POST ACQUISITION

The newly joined companies now function as a fully integrated team. Any lingering divisions between the two sides can result in a failed merger or acquisition.

Miro Zecevic-Mina Mar Group-Florida-mergers-acquisitions-M&A-mergers and acquisitions-merger

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