During a merger or acquisition, there are 4 key steps that must happen to ensure a smooth transition internally, in the media and in the boardrooms of your customers.
STEP 1:
PRE-ANNOUNCEMENT
Develop key messages to be used internally and externally in branding, communications, PR, advertising and social media.
STEP 2:
DAY-1 TACTICAL EXECUTION PLAN
Announce the transaction and be prepared with collateral to address the media, clients, customers and employees.
STEP 3:
THE FIRST 100 DAYS
Open communication to customers and employees is critical. Step 1 is critical in preparing both companies to operate smoothly during this transition.
STEP 4:
DAY 101–1 YEAR POST ACQUISITION
The newly joined companies now function as a fully integrated team. Any lingering divisions between the two sides can result in a failed merger or acquisition.
Miro Zecevic 