During a merger or acquisition, there are 4 key steps that must happen to ensure a smooth transition internally, in the media and in the boardrooms of your customers.
Develop key messages to be used internally and externally in branding, communications, PR, advertising and social media.
DAY-1 TACTICAL EXECUTION PLAN
Announce the transaction and be prepared with collateral to address the media, clients, customers and employees.
THE FIRST 100 DAYS
Open communication to customers and employees is critical. Step 1 is critical in preparing both companies to operate smoothly during this transition.
DAY 101–1 YEAR POST ACQUISITION
The newly joined companies now function as a fully integrated team. Any lingering divisions between the two sides can result in a failed merger or acquisition.