For startups and new businesses with significant potential for growth, venture capital can provide a vital source of money to grow quickly.
Venture capital is not a loan, it’s categorized as equity in the company instead of debt carried by the company. Thus, the company doesn’t have to repay the funds. Additionally, as the business grows, its value tends to increase, so venture capital can end up making the original owner’s stake in the company even more valuable.
Raising venture capital is not easy; it is more of an art. Not only does the business need to have a good idea, team and traction to get an investor’s attention in a very crowded market, but you need to know the right type of venture capital to be asking for.
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